Microsoft Copilot for M365 — priced at $30 per user per month — is the most expensive AI add-on in enterprise software history, and Microsoft's account teams are under significant pressure to attach it to every EA renewal. This guide covers the honest evaluation of what Copilot delivers, how its pricing compares to alternatives, and the commercial strategy for organisations that want Copilot — or want to use Copilot as negotiating leverage.
Pages36
Published2026
Engagements55+ Copilot negotiations
AccessFree — company email required
AccessFree — company email required
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$2.4B+
Contract value negotiated
500+
Enterprise engagements
38%
Average cost reduction
Fortune 100
Clients across 28 countries
Inside the Guide
36 Pages of Copilot Commercial Intelligence
🔒 Full access after registration
01What Microsoft Copilot Actually Delivers — An Honest Assessment🔒
02Copilot Pricing: The $30 PUPM Reality and What Drives It🔒
03Competitive Alternatives: Google Gemini, GitHub Copilot, and Others🔒
04ROI Evaluation: Building the Business Case on Real Data🔒
05Negotiation Strategy: Getting Copilot at a Price That Makes Sense🔒
06The EA Leverage Play: Using Copilot Interest to Drive Core EA Savings🔒
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Reader Feedback
"Microsoft's EA renewal included a Copilot proposal at full $30 PUPM list. We ran a genuine competitive evaluation with Google Gemini and used the data from this guide to negotiate …"
— Head of Digital Procurement, Global Consumer Group